Tanqueray No. 10 partners with The Hedonist Project for spring bar

Leeds-based rotating bar concept The Hedonist Project has secured Tanqueray No. 10 for its gin-focused spring incarnation, which is set to launch on 30 March.

Tanqueray No. 10's imperial shaker will be used to create a bespoke gin-based cocktail
Tanqueray No. 10's imperial shaker will be used to create a bespoke gin-based cocktail

The partnership will see the brand host a range of events at the bar, which has been named Old Tom’s Gin Kitchen, including a food and gin pairing session coined 'An Evening With Charles', as well as gin masterclasses.

Tanqueray No. 10’s imperial shaker contraption is also being installed within the bar, and will be used to create a cocktail that promises a twist on the classic Ramos Gin Fizz.

The Hedonist Project’s Dan Cowther, who is the northern brand ambassador for Bathtub Gin, will be delivering masterclasses within the space on behalf of the company, meanwhile Bathtub Gin's southern ambassador is teaming up with a representative from St Georges Gin to host a takeover event known as 'The Professor vs St George'.

Fords Gin, Bulldog Gin, No. 3 Gin and Fifty Pound Gin are among the other brands to be stocked within the venue. 

Drinks aside, Old Tom’s Gin Kitchen will also offer a new food menu, with seafood, salad, sandwich and soup options designed to complement the drinks list all available. Patrons can also expect new lighting, music and staff uniforms.

Tom Finnon, drinks director at The Hedonist Project said: "We've learned a lot in the past 12 months. Last year we did Hogarth’s on Cross Belgrade Street in conjunction with Mr. Si Ord of Smokestack – but by having our own site now and with a year under our belts we've got that extra bit of stability to really push the boundaries on food and drinks – and we're really excited about the possibilities the versatility of gin opens up." 

The Hedonist Project teamed up with Diageo for its winter-themed pop-up, The Liquor Store & Whisky Parlour at the end of last year. View our gallery of the venue here.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs