Talking all things The Crystal Maze with creative director, Tom Lionetti-Maguire

Tom Lionetti-Maguire, creative director of The Crystal Maze live experience spoke to Event about how he came up with the concept, and the challenges associated with securing an appropriate venue.

The Crystal Maze live experience is set to launch on 15 March
The Crystal Maze live experience is set to launch on 15 March

Lionetti-Maguire says he arrived at the immersive idea 18 months ago. "I wasn't getting any work as an actor so I carried on working at it [the idea]. Then my partners Ben [Hodges], Dean [Rogers] and Greg [Fittock] joined me and we've been building the company ever since." 

The space that is set to host the experience when it launches on 15 March is situated in London’s King’s Cross, however the exact location remains under wraps.

"The venue is a secret location. It took us six months and a great deal of heartache to find the perfect location, but thankfully this story had a fairytale ending and we found it. Watching it [the venue] transform before my eyes has been a true joy," he says. 

While he is no doubt pleased with the space that The Crystal Maze team has secured for the upcoming experience, Lionetti-Maguire notes London’s property market posed a key challenge.

"It was bloody impossible [to secure a venue]. I'm still pinching myself we have one now. I'm from London and it's an incredible town in so many ways, but the property market is not one of them.

"If young people are being driven out of the homes market, then young creatives are equally being driven out of London due to the lack of affordable space for culture," he adds.

The experience has been made possible via a crowdfunding campaign launched in June, which has seen a total of £930,000 raised, meanwhile The Crystal Maze website crashed when tickets to the event were released on 1 December.

Lionetti-Maguire attributes such demand to the iconic nature of the 1990s programme. "I think there is something nice about re-living a part of your childhood, and it [The Crystal Maze] was ludicrously fun – why wouldn't you want to take a team down?" he says.

The Crystal Maze experience, to be delivered by original host Richard O’Brien will include The Crystal Dome as well as Aztec, Medieval, Industrial and Futuristic zones.

A range of ticket options are available, and the founders plan to deliver the event for at least three years. 

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