Talk Talk celebrates new series of The X Factor with Bright Star Studio experience

To kick off its sponsorship of this year's The X Factor Talk Talk has employed The Persuaders to transform its West End Customer Experience Centre into a 'Bright Star Studio'.

Talk Talk celebrates new series of The X Factor with Bright Star Studio experience
Talk Talk celebrates new series of The X Factor with Bright Star Studio experience

Budding pop stars can go to the studio to create their own music video and sing along to their favourite pop songs with backing vocals from X Factor pop-duo Jedward.

The best, or in some cases the worst, videos will be selected to play in Talk Talk indents during The X Factor commercial breaks.

Since Talk Talk thinks the best place to watch the show is at home, the studio has been designed to look like a family living room complete with comfy sofas, tasselled lamps and even flying ducks.

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