Because takes over London townhouse for Perrier brief

Brand experience agency Because transformed a London townhouse into a 'theatrical journey through time' for the press launch of Perrier Nights this week.

Because takes over London townhouse for Perrier brief
Because takes over London townhouse for Perrier brief

Key journalists, bloggers and competition winners were transported back through the decades to enjoy Perrier cocktails in historically-themed rooms.

Led by their personal guide, Dr Perrier, they began in a 1900s Saloon Bar, filled with actors in period attire, where they could sip one of the world’s first cocktails and dress up in costume, having their picture taken on an authentic 1900s camera.  

They then moved into the Studio 54-inspried 1970s room for dancing and cocktail shaking behind the bar.  

The journey ended in 2011, in a sleek contemporary bar area where international mixologist Laurent Greco took guests through his renowned Extreme Cocktail Making Master Class.

Because also created a separate Perrier Lounge where brand ambassadors served a selection of Perrier cocktails and food inspired by past and present.

"The aim of this immersive brand experience was to give guests an imaginative taste of Perrier through the years. By recreating the authentic look and feel of each key era, we could re-tell the Perrier story in an entertaining and very memorable way," said Because managing director Karen Evans.

To see pictures from the Perrier Nights event click here.

Because has been creating brand experiences for Perrier since 2007

The event was organised in conjunction with Grayling PR.  

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