T-Mobile's Electronic Beats teams up with Gorillaz for AR experiences

T-Mobile's Electronic Beats platform has partnered with music group Gorillaz to deliver augmented reality (AR) experiences.

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A secret show took place at London's Printworks on 24 March, and aimed to kick off the partnership between the brand and the music group, which promises to unlock a a new dimension of music across Europe. T-Mobile's Electronic Beats will offer fans exclusive content and articles written by band members Murdoc, 2D, Noodle and Russel.

A select group of lucky fans were able to attend the show at the Printworks, and witness the band's new album 'Humanz' being played out in full. Fans could only get their hands on tickets for this top-secret concert by applying to attend. The lucky ones were notified on the day of the gig and given directions to the secret
location. 

The collaboration will take Deutsche Telekom's - T-Mobile's parent company - 4G network and put it together with cutting edge technology to present Gorillaz in a new and innovative way. Fans can expect an augmented reality app that lets them gain access to exclusive Gorillaz content by looking at the environment that surrounds them. 

A live concert tour will also form part of the partnerhsip, giving fans across the globe the chance to experience the band in a new manner.

More: Tanqueray unveiled a new creative platform with Snoop Dogg in February, which will feature music based events throughout 2017. Bushmills whisky will launch a music tour next month, making various stops across the UK.

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