Synergy to activate Bupa's sponsorship of Great Run events

Bupa has appointed marketing firm Synergy to deliver a variety of experiential and PR activity surrounding its sponsorship of the Great Run series.

Synergy to manage Bupa’s sponsorship of Great Run events
Synergy to manage Bupa’s sponsorship of Great Run events

The private healthcare company is the title partner for the Great Run events, including the Bupa Great North Run, the world's largest mass-participation run.

The initial activity will enhance this year's programme of events, with the view to developing a long-term strategy for the sponsorship.

"We are really pleased to be working with Synergy, who are helping us to showcase Bupa's medical expertise within running," said Bupa acting head of brand Fiona Vigar. "Their ideas will help show the breadth of the Bupa business in the media coverage surrounding the Great Run series."

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