Swiss International Airlines launches snowball 'flight'

Swiss International Airlines will challenge guests to a snowball throwing contest in London's Spitalfields Market.

Swiss International Airlines launches snowball 'flight'
Swiss International Airlines launches snowball 'flight'

The airline will transform Spitalfields Market into a winter wonderland and will give guests a taste of the Swiss Alps. The activation will feature real snow, and invites guests to take part in a festive interactive game involving snowball throwing at a moving billboard. 

A range of prizes will be up for grabs, ranging from Swiss chocolate to flight vouchers. In addition, interested parties can register online and take part in a a separate contest for a chance to win a one week break to Switzerland, as well as business class flights, four-star accommodation in St Moritz and transport and ski passes for two people. 

The activation is taking place from 7 - 9 December.

Today (1 December) Norwegian are staging a 5D virtual reality experienceoffering guests a 15-minute virtual transatlantic holiday to the USA. In October, Easyjet created an experience encouraging guests to travel

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1



Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs