The dance school, which will be performing at the Event Awards tonight (2 October), won investment from Deborah Meaden on the BBC One TV show Dragons’ Den. Since then Swing Patrol has focused on running its own consumer events, workshops and swing classes throughout London.
The new B2B offering will see the company offer corporate entertainment for awards shows, trade events, conference and large corporate dinners. It will also launch a new line of vintage-themed Christmas party packages around the capital, as well as offering its services for sponsorship opportunities.
Scott Cupit, founder of Swing Patrol, said: "On Dragons’ Den, three of the investors made offers to get involved with Swing Patrol. Business people like what Swing Patrol does, so it makes sense to make more of them aware of the corporate entertainment and sponsorship opportunities we provide.
"The focus on professionals in the run-up to Christmas has the added benefit of encouraging people to try swing dancing prior to making a New Year’s resolution. This will have a positive impact on participation with our regular lessons in 2015."
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