Swiftcover.com hires ID Experiential for Iggy Pop campaign

Insurance firm Swiftcover.com has appointed ID Experiential to run a week-long integrated campaign at Waterloo Station.

Swiftcover.com and Absolute Radio have enlisted ID Experiential to run a week long integrated experiential campaign
Swiftcover.com and Absolute Radio have enlisted ID Experiential to run a week long integrated experiential campaign
Commuters will see Little Iggy Pop from the TV adverts sleeping on a Swiftcover bed after partying in Miami.

Visitors to the stand will be encouraged by ‘rock chick' Swiftcover.com brand ambassadors to get into bed with Little Iggy to wake him up.

Absolute Radio breakfast Christian O’Connell will be at the launch of the campaign from 11am on 28 March and will be giving away 100 digital radios to help passers by wake Little Iggy up.

Visitors will also be given the opportunity to take pictures with Little Iggy and take away instantly printed photos within a Swiftcover.com frame.

The frames will have a unique URL to allow visitors to find the photo online and tag themselves on the Roadology page, Swiftcover.com’s social media platform.

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