Swarovski and Yello Creative team up for the Fashion Awards 2016

Today (5 December), jewellery brand Swarovski and creative agency Yello Creative are teaming up to stage immersive activity at the Fashion Awards 2016.

Swarovski and Yello Creative team up for the Fashion Awards 2016
Swarovski and Yello Creative team up for the Fashion Awards 2016

Taking place at the Royal Albert Hall in London, the event will recognise the best of the best in design, creativity and business, as well as celebrating outstanding contributions to the fashion industry. 

Yello Creative will be on hand to give the event an experiential lift, both in the real and virtual world. The agency will provide a 90 Degree Bullet Time Capture, as well as Boomerang Creators, to give guests a unique and immersive way in which to document their evening.

The 90 Degree Bullet Capture allows guests to stand and pose in front of a paparazzi style camera set up, and instantly share the still-but-moving image to their friends on social media. In addition, three Boomerage Creators will be place at the event awhich invite guests to create a snippet of playback showcasing all the Awards action.

On 30 November, Coach staged a fashion-themed event to mark the opening of Coach House. In October, it was announced that London Fashion Week would relocate to Store Studios.

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