Sustainable Events Summit: Live blog - as it happened

The Event team blogged live from the Sustainable Events Summit (SES) in London on 6 July. Read on for all of the day's highlights.

Stay tuned for live updates throughout the day...
Stay tuned for live updates throughout the day...

5.10pm: Exhibition and networking

5.00pm: To close, Dereza looks at Five Actions for 2015, which include: Become a Positive Impact ambassador, understand your vision and give input, share, get involved with specific issues and finally, measure. 

4.40pm: Daniel Ritterband takes to the stage. He takes a look at how advertising and events have evolved since the 1970s. 

4.30pm: Ulrika Martensson from Visit Copenhangen addresses the audience via Skype. She talks about sharing best practices and creating buzz around sustainability. 

4.15pm: Jane Culcheth Beard, manager – WW programs and central EMEA events, global marketing at Hewlett-Packard (HP) discusses the brand's approach to sustainability. 

4.10pm: Closing plenary

3.45pm: Afternoon tea and exhibition

3.20pm: Event's team discusses the merits or ROI versus ROO (return on objectives) and wonders how technology will affect the measurability of sustainability in the future.

3.15pm: After the audience is shown a Capita case study, it is split into four to discuss perception, analysis and ROI, accreditations and instigation.

3.05pm: Stoddart adds you have to understand the environment of the event: The venue, the movement of delegates (encourage car sharing or public transport), catering (minimise waste) and production (ask what assets are already available to use).

Other tips - asks if you really need to get people together to hit your objectives. Use technology for webinars, training sessions or conferences. Create hybrid events: deliver a live event that can be video-d and relayed live globally.

3.00pm: Paul Stoddart from Capita bets Innocent against Kit-Kat: "Even if you're not a brand like can still raise sustainability higher up the agendy," he says. He adds that even Kit-Kat tries to help the local environment in its own way.

3pm: Raising the volume of communication on sustainability - Paul Stoddart, Capita

2.20pm: The subgroup divides into four further subgroups - they discuss how teams in events, HR, office management and marketing could encorporate sustainability into their daily roles.

2.05pm: The group splits into three for the first of the afternoon's sessions. Event drop in on a class regarding 'creating a new culture' with Vista's head of sustainability, Sharon Rudd. She takes the session through her career history.

"Coming at it from a random view point has given me really thick skin," she says. "Anything you can't bargain with a Mars bar is not worth doing." A varied career history is crucial to her present role.

2.00pm So what's next? With Vista's Sharon Rudd

1.05pm: Lunch and exhibition 

12.55pm: He explains it is a big business risk not to adopt sustainable practices, and ends by stating that if a bunch of surfers with no campaigning experience are able to do what they have over the last 25 years, "then just think what you lot are all going to achieve." 

12.40pm: Chris Hines, founder of Surfers Against Sewage takes the stage. Hines discusses the environmental initiatives he has been involved with over the years, from cleaning up UK beaches to devising new ways to dispose of food waste. 

12.30pm: Dereza asks each panel member what they see the future of sustainability in events to be. The general consensus is that sustainability is here to stay, and that sustainable events will eventually be the norm. 

12.25pm: The audience is invited to ask the panel a series of questions. These include whether North America is more advanced at producing sustainable events than the UK and how we can get corporates to share what they are doing.

12.15pm: Topics discussed include whether sustainability is something people really understand, key trends in events in relation to sustainability, CSR Share Day, and the formation of a sustainable events industry for industry professionals who are passionate about sustainable practices. 

12.00pm: Panellists including Event's Katie Deighton, Meegan Jones of the Sustainable Event Alliance, MPI's Andrew Walker and Heather Salmon of the Positive Change Alliance discuss the idea of sustainability. 

11.50: What You Need to Know

11.20: Coffee break and exhibition 

11.00am: Lorie McManus from Positive Impact looks at: Working in partnerships for sustainability. It is key to find the right partner and develop a relationship of trust with them, where both parties can address sustainability successes as well as identify areas for improvement.  

10.50am: Smyle's Rick Stainton discusses: How and why to act on sustainability. If you align sustainable practices back to the client's event objectives and they are on brand, there is more chance the client will consider them. Weave sustainability throughout a presentation, rather than in an appendix at the end. 

10.30am: Ben Chambers of Eve looks at the company's case study: Glastonbury - Practical Sustainability in respect to labour, transportation and product regeneration. 

10.20am: Chris Woodgate of Goodwood looks at: How events can lead the way to making and creating sustainable business. For example, the estate is ISO 20121 accredited, it has started using biomass boilers and is working with local Chichester charity The Tree House

10.05am: Session one looks at: How to engage with people at events. Five key themes are addressed, and there is an emphasis on measuring the success of an event not only through delegate numbers and profit, but sustainability too. What does success look like in different ways? 

10.00am: Find Your Action - delegates take part in practical 'gloves off' roundtable sessions

9.50am: Next up is Furba Sherpa of Sherpa Brothers Treks in Nepal, who discusses the effects of the earthquake that recently hit the nation. 

9.40am: Chelli Eason, manager - sustainability and legacy at the Gold Coast 2018 Commonwealth Games Corporation, discusses via Skype, what is involved in implementing ISO 20121 for the sporting event.

She said: "I think education is a really important part of sustainability, and I think the event industry has the potential to make big changes around the world."  

9.35am: Dereza looks at delegates' pre-registraion feedback. Interestingly, Q2: I believe that sustainability is an important area of focus for the event industry, received a score of 8.36 out of 10, meanwhile Q5: I understand how a number of blue chip multinationals are currently adopting sustainable initiatives across their events and live communication strategies, received a score of 6.21 out of 10. 

9.30am: Dereza discusses the New normal report, where independent sustainability expert David Stubbs said: "We still have the potential to build on the legacy of events like London 2012, where sustainability was a central theme, but the window of opportuntiy is closing rapidly."

9.25am: A video from Positive Impact is played, which states: "Together we can collaborate to create a sustainable events industry by 2020." Education is a key theme - the video encourages attendees to look at the resources available to them, educate themselves, take part in courses and consider the ISO 20121 International Standard for Events Sustainability.  

9.15am: SES moderator Nadine Dereza introduces herself and welcomes attendees. She discusses delegate numbers and thanks the day's sponsors and association supporters, and runs through the agenda for the day. 

9.00am: Opening plenary

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