Text message invitations were sent out 90 minutes before the 'Street Gigs' to customers who had registered for updates.
The gigs ran from July until 12 September. Sony Ericsson D750i handsets were passed around and fans were encouraged to take snaps. The bands then judged the photos and an overall winner was awarded £1,000 of holiday vouchers during the final event at Camden's Proud Galleries.
PSL Presentation Services produced the gigs after winning a nine-way pitch.