Sure Run to the Beat partners with Deezer

Running event Sure Run to the Beat will offer competitors a more immersive music offering in 2015, thanks to a new partnership with music streaming service Deezer.

This year's Sure Run to the Beat will include four high intensity music zones
This year's Sure Run to the Beat will include four high intensity music zones

Over the course of the 10 kilometre run participants will make their way through four high intensity music zones, each of which will have their own unique theme and a live DJ.

The first zone will be a fast-tempo ‘electric avenue,' meanwhile the second zone will feature the ‘sounds of summer. Drinks brand Erdinger Alkoholfrei will provide crowd entertainment in the third zone and fans can pick the theme of the final zone in an upcoming social media competition.

Deezer will be delivering a profile and radio channel, which will provide motivational music and a selection of playlists. Participants will be encouraged to tune in to the Deezer app at certain points on the course.

James Robinson, managing director of event organiser, IMG Challenger World said: "We’ve listened carefully to the feedback of our runners and as a result are upping our own tempo and putting a huge amount of energy in to creating an even better Sure Run to the Beat in 2015. The event will become a fully immersive music experience like nothing our runners have experienced before."

Christinas Harris, UK manager at Deezer said: "We’re really looking forward to working with Sure Run to the Beat in 2015.

"The official profile and radio channel are already up and running with some great tracks to motivate runners for their training and even more great content scheduled for the coming months to prepare everyone for an epic event day come September."

The event will be taking place at Wembley Park on 13 September.

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