Supermalt announced as London Lions basketball sponsor

Beverage brand Supermalt has announced a new partnership with basketball team the London Lions for 2016.

Supermalt will appear on the team's jerseys for the 2016 season
Supermalt will appear on the team's jerseys for the 2016 season

The brand promises to create a presence at the team’s live sporting events, and will also be supporting its community work undertaken across the capital.

The London Lions, who play at the Copper Box Arena in Stratford, will bear the Supermalt logo on their 2016 jerseys.

The partnership aims to bring together two brands that have strong ties to the capital’s inner city communities.

Olivia Tan, UK marketing manager at Supermalt, said: "Working with the London Lions is a great opportunity for both brands to engage with consumers and supporters and we cannot wait to bring this to life in key communities."

Vince Macaulay, chief executive of London Lions, added: "This is superb for our brand and supporters. I’ve been a consumer and admirer of Supermalt all my life and to have Supermalt on board brought a real buzz to the club and players.

"Our partnership will bring a great deal of fun and opportunity to London Lions and with our headquarters at The Copper Box on the Olympic Park, Stratford, it’s so close to the heartland of the birthplace of Supermalt in the UK."

More: In pictures: Supermalt hosts 'largest ever' event for Notting Hill Carnival

Inside Supermalt's Fashion Showcase

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