Sunglass Hut to #PunkItUp for London Fashion Weekend

Headline sponsor Sunglass Hut is bringing its #PunkItUp video booth to London Fashion Weekend, which kicks off tomorrow (24 September).

Sunglass Hut's #PunkItUp video booth will pop-up at London Fashion Weekend (@SunglassHutUK)
Sunglass Hut's #PunkItUp video booth will pop-up at London Fashion Weekend (@SunglassHutUK)

The booth, which was first unveiled at Soho’s Golden Square during London Fashion Week (LFW), will present attendees with the chance to star in their own Sunglass Hut fashion video. 

The Luxottica brand is set to showcase its latest punk avantgarde-inspired styles throughout the four-day event, which people will be able to peruse and wear in the video.

London Fashion Weekend is taking place at the Saatchi Gallery in Chelsea.

Elsewhere, Toni & Guy’s Fashion Fix Bar will be taking one-on-one bookings with top stylists. Guests will be able to choose from a menu of Fashion Fix hairstyles inspired by the latest catwalk trends. 

Maybelline New York will be delivering mini make-overs and a series of live masterclasses, meanwhile Swatch will be showcasing its AW15 collection from a pop-up space, and a Lavazza coffee bar will be located on the second floor of the venue. 

London Fashion Weekend has also teamed up with online shopping destination for catwalk trend shows, which will focus in on four key AW15 trends. Pieces by Marc by Marc Jacobs, J Brand, T by Alexander Wang, Reiss and Karen Millen are all set to feature. 

The British Fashion Council’s (BFC) LFW pop-up gallery will feature a selection of designers that showcased their wares during LFW, including Holly Fulton, Paper London and Markus Lupfer.

Four designers – House of Holland, Peter Pilotto, Issa and Christopher Raeburn - will showcase their seasonal collections during catwalk shows, meanwhile the likes of Anya Hindmarch, Amanda Wakeley and Mary Katrantzou will be delivering talks on how make it in the fashion industry.

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