The Sun and Great Run Company to create new event for 2016

Media title The Sun has announced a new partnership with the Great Run Company, which will see the two collaborate on a new fitness event this year.

The Sun takes over the Great North Run sponsorship from Morrisons
The Sun takes over the Great North Run sponsorship from Morrisons

The partnership will see the News UK publication create motivational content and exclusive offers around the UK-wide Great Run series, including the Great North Run. Readers will be given priority-access to the mass participation events.

More details on the nature of the new event, as well as The Sun’s live activation plans, are to be announced in the coming weeks.

Supermarket Morrisons sponsored the event in 2015.

Tony Gallagher, editor-in-chief of The Sun, said: "The Sun is keen to get more people involved in health and fitness activity. Everybody should do a bit of exercise and running is great fun and easily accessible to all.

"The Sun is delighted to be working with The Great Run Company on the Great North Run, the biggest half marathon in the world, and other events in 2016."

Mark Hollinshead, chief executive of the Great Run Company, added: "The Great Run Company is the biggest and most experienced mass running event brand in the UK and working with the UK’s biggest news brand is a perfect fit. This partnership will bring together two great organisations to help inspire more people to get active.

"The Sun has its finger on the pulse of the nation and the support of News UK to get more people running is fantastic."

More: London Marathon: Four brand activations

Adidas announces launch of international running events

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