Summer tour for tea brand

Lipton Ice Tea has embarked on a nationwide beach-themed field marketing campaign for the summer. The tour aims to sample 650,000 18- to 30-year-olds.

Lipton Ice Tea has embarked on a nationwide beach-themed field marketing campaign for the summer. The tour aims to sample 650,000 18- to 30-year-olds. The activity centres around an inflatable beach volleyball court, with two lookout towers, beach buggies and a beach bar with DJs and masseurs. Samplers offer the product with the theme of “Thirst Recovery”. The campaign has been designed by RPM. Lipton is targeting about 25 youth-oriented events including music festivals, student balls and sporting events. The activity has already featured at London’s Mardi Gras festival on 30 June.

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