From 11am to 4pm the two cabs and a bellboy descended on the tourist destination to provide passers-by with a taste of Subway's new beef pastrami melt sub sandwich.
People were also able to hop into the cabs, which offered a virtual reality (VR) experience. Those who donned the VR headsets were treated to a 360-degree tour around the US city that inspired the new sub.
Subway promoted the stunt via the hashtags #BeMoreNY and #StayPicky.
More stunts on the Southbank:
- London & Partners unveils interactive Heart Trail along the Southbank
- UKTV plants giant skull for Alibi relaunch
- Up & Go to launch inflatable assault course at Southbank
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.