Stella Artois teams up with Broadgate for pop-up bar

Stella Artois has been named the headline sponsor of this year's Broadgate ice rink, and it will feature within Peppermint Event's The Tasting Room pop-up.

The Tasting Room's outdoor terrace will overlook the ice rink
The Tasting Room's outdoor terrace will overlook the ice rink

The 185-person space comprises a casual area with sofas and low tables, a more formal dining section and an outside terrace that overlooks the ice rink. 

The bar will serve a range of beverages, including Stella Artois, Stella Artois Cidre and a mulled wine Cidre variety devised in partnership with Schwartz. A hot ‘choctail’ by Artisan du Chocolat will be on offer, as well as non-alcoholic beverages including coffee from The Gentleman's Barista. 

The food menu will have an artisan theme, with cured meats and seafood available, as well as 'city dogs', sliders and melting hot cheese fondues to share.

The rink opens on Monday (16 November), and the pop-up is to open on Wednesday (18 November). The rink and venue will remain in situ throughout the winter months, and both are set to close on 25 February 2016.

The activity forms part of Stella Artois' 'Give Beautifully’ holiday campaign, which includes themed packaging, limited edition product and an on pack promotion. 

More: Stella Artois Cidre president opens home up to consumers

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