Start Live will specialise in providing a fully integrated ‘customer journey' - not just for an event, but before, during and afterwards.
"The days of a brand experience existing purely for the duration of an event are long gone; the most valuable, lasting relationships are built on more robust foundations," said Start Live managing director Debora Smith.
"Today it is more important than ever for a brand to engage with its audiences before, during and after an event, using the full range of communications tools in its arsenal. This is the basis of Start Live's philosophy, and we look forward to delivering those creative, impactful and engaging brand experiences for our clients going forward," she added.
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