Starbucks unveils giant ice sculpture at Waterloo Station

Starbucks has unveiled a giant ice sculpture at London's Waterloo Station today to celebrate the latest addition to its chilled classics range - the Caffe Americano with milk.

The installation at Waterloo train station today
The installation at Waterloo train station today

The activation was designed to drive interest in the new product, which is being stocked in grocery and convenience stores.

Caffe Americano with milk cups were suspended in a two metre high-iced wall which encapsulated the token-activated vending machines.

The ice sculpture will dispense chilled Caffe Americano with milk samples to commuters in need of a pick me up. 

Rebecca Kemp, senior marketing manager for Starbucks, said: "This experiential sampling activity is sure to create an impactful chilled moment for our coffee lovers – we wanted to interrupt the stressful commute with a reminder that it is possible to get a little lift without losing momentum."

Agency Space were recently appointed to work on experiential activations for Starbucks.

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