Starbucks launches educational Aroma Lab sessions

Starbucks is hosting weekly Aroma Lab sessions at one of its two Westfield London stores throughout January and February.

The weekly sessions will run until 25 February (@StarbucksUK)
The weekly sessions will run until 25 February (@StarbucksUK)

The educational events see members of the Starbucks team teach customers how to both identify and appreciate the different flavours of coffee via a series of tastings. They will also learn about the regions in which the beans are produced.

Attendees can also expect to learn about coffee roasting and blending techniques, and they will receive tips and tricks on how to make the perfect cup of coffee.

The sessions are taking place at Starbucks' store within Westfield’s The Atrium, from 3-5pm every Thursday until 25 February. 

Starbucks has teamed up with Benefit to host pop-up pamper parlours within a select number of its stores in celebration of Valentine's Day. The campaign kicks off on 1 February, and will continue throughout the month. 

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