More than 50 cars debuted at the British International Motor Show 2000 at the NEC last month.
Among the pack was the Rolls-Royce Corniche Convertible two-door, which made up one of five cars showcased on the combined Rolls-Royce and Bentley stand, designed by Furneaux Stewart.
The stand's design was based upon a rising rectangular ramp, its peak six metres above floor level, topped by a bright yellow Bentley Continental T on an angled revolving turntable. Two other Bentley models also featured on the ramp and the display was visible from one end of NEC Hall 3 to the other.
Furneaux Stewart's brief was to create a stand within a 500 sq m area and a budget in the region of pounds 500,000, that could accommodate, and allow access to, the five cars. The two marques - Rolls-Royce and Bentley - needed their own brand environments so Bentley occupied the upper ramp and the lower area was used as a more private area for visitors to witness the two Rolls-Royces on display.
'The showcased cars are exclusive yet not excluding because of the open design of the stand,' Rolls-Royce and Bentley Motor Cars UK marketing manager Martin Corlett-Moss said. 'In the past we have chosen cars with neutral and sellable colours to appear on our stand but we decided to move away from this. And the strong colours plus the sheer presence of the stand makes it a fresh and exciting approach to exhibiting Bentley and Rolls-Royce.'
Furneaux Stewart communications director Nick Swallow said: 'The design enabled us to express a difference in architectural terms. Rolls-Royce is private, for the eyes of a select few, while Bentley is assertive, extrovert and dominant.'