STAND OF THE MONTH: Canon globe proves golden

Canon unveiled a range of products at the recent Focus Show at the

NEC. The centrepiece was a stand featuring a huge globe built from

aluminium trussing system OPTI Trilite.

The Focus Show brings together photographers and suppliers from the UK

and is an annual showcase for products and services in Europe.

Canon's stand was designed and built by Creative Concepts. Managing

director Paul Harber said: 'We always try to do something bigger and

better every year for Canon's Focus stand. This year we decided the

central feature would be an enormous globe.'

The Canon stand also featured in-store display units designed and built

by Creative Concepts to demonstrate Canon's latest line in digital


There were also individual product display areas to demonstrate the

different product groups. The objective of the stand was to promote

digital technology and the integration of all Canon's products. The

stand also included a raised walkway to display the long lens apparatus

which was elevated over the stand. Strong graphics on the stand depicted

lifestyle shots of people using Canon products.

Harber added: 'We like to design our stands to tie in with the products

being launched, the promotional units or corporate literature. We also

like adventurous shapes so we've spent some time dreaming up new ways of

using OPTI Trilite and building up a stock of sections that allow us to

put our designs into practice.'

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