Passers-by have the chance to try out the lifesize game, which it named Who Are You?, until 7pm today. It has been created in order to highlight a one-off show by rock band The Who, taking place at the SSE Arena, Wembley this Saturday (13 February).
Some of the well-known faces from the 1960s game were replaced with iconic faces from the 1960s mod era, ahead of The Who Hits 50! show.
Those who take part in the game are in with a chance of winning tickets to the sold out event. The board is fully interactive, with the players able to move between the faces and flip down the ones that don’t fit the description.
Speaking about The Who’s upcoming performance, Colin Banks, head of sponsorship at SSE, said: "To mark the occasion we’ve borrowed from their 1978 hit ‘Who Are You?’ to create this experiential game in London’s Waterloo Station to give fans the chance to win the last remaining tickets to the sold out show at The SSE Arena, Wembley."
The game has been available to play since 7am, and will remain at the station until 7pm tonight.
Last summer SSE harnessed the sound of rugby cheers in a bottle in the run up to the Rugby World Cup.
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