SRU delighted with its Venue Solutions deal

The Scottish Rugby Union (SRU) has put in place a more targeted marketing strategy following a recent deal with software provider Venue Solutions.

The Scottish Rugby Union (SRU) has put in place a more targeted marketing strategy following a recent deal with software provider Venue Solutions. SRU head of marketing Alasdair Russell said: “We’ve gone from an amateur rugby association ten years ago to a professional sports organisation and a serious concert venue, so we’ve opted for a system that allows us to search across databases and improve communication.” Venue Solutions has supplied the SRU with two software packages. VenueView pinpoints specific customer information to allow for more targeted marketing initiatives, while Venue Master 2 provides an online booking system.

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