Sputnik signs up for dance music festival

Sputnik vodka has signed up as sponsor for this summer’s Global Gathering dance music festival in a move that sees the Russian company’s first foray into music.

Sputnik vodka has signed up as sponsor for this summer’s Global Gathering dance music festival in a move that sees the Russian company’s first foray into music.

Festival producers Live Nation and Angel Music will stage the festival at Long Marston Airfield, Warwickshire, from 27-28 July. Last year it attracted more than 50,000 revellers.

Sputnik marketing director Lenny Musatov said: “In Russia, vodka and entertainment are inseparable and synonymous with having a good time. We certainly aim to add our very own flavour to this fantastic dance festival.”

Simon Lewis, Live Nation executive vice-president for music marketing partnerships Europe, said: “Sputnik is a fantastic sponsorship partner for Global Gathering – its brand culture and eye for invention make a great addition to our event.”


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