Sprout’s show climaxes year for Renault F1

Agency Sprout helped Renault F1 to celebrate winning the 2005 Drivers and Constructors Championships with an event for 500 sponsors, staff and press at the Renault Communications Centre in Paris.

Agency Sprout helped Renault F1 to celebrate winning the 2005 Drivers and Constructors Championships with an event for 500 sponsors, staff and press at the Renault Communications Centre in Paris. The event on 30 November opened with audio of a heartbeat fused with the sound of an F1 engine, before climaxing into a high-octane show with acrobats, bungee artistes and aerialists. Driver Fernando Alonso was presented with a wrapped gift box, which was opened to reveal the actual F1 car he’d achieved his success with.

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