The competition sees the brand invite university clubs, teams and societies to submit their ultimate playlist for the chance to win £5,000 in cash and, new this year, £5,000 worth of ASOS clothing. Five runners up will also receive £1,000 worth of cash prizes from Spotify and £1,000 worth of product from ASOS.
The playlist must comprise 30 songs, which can showcase a particular theme or era, or represent the group in question. Once participants have arrived at their desired combination of songs, they must submit it via a dedicated Spotify Sound Clash microsite.
The winning playlist will be determined based on the number of followers each group has acquired between 16 February and 22 March – the final day of the competition.
Entrants will be able to view their progress via a live leaderboard, which is to be hosted on the Sound Clash microsite.
The activity forms part of Spotify’s UK student programme, which is also in its third year. The brand works with student specialist agency Seed Marketing to deliver the initiative.
Celia Forshew, founder and chief executive of Seed Marketing told Event: "We are thrilled to present the third Spotify Sound Clash as this term’s flagship activation in our Spotify student programme. Last year we had hundreds of entries from all kinds of university societies who went to crazy lengths to secure the top prize and we’re super excited to see what’s in store for this year."
Spotify hosted a range of events for students last year, including a live music gig at an ex-RAF base as part of its Secret Social campaign and a music tour of UK universities in September, to get students excited about a new year of study.
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