Focus On Sport
An in-depth look at how brands can use sport to connect with their customers, including case studies from the football World Cup, Commonwealth Games and Wimbledon.
The enduring appeal of Wimbledon provides a perfect backdrop for global brands to connect with their customers. Report by Katie Deighton and Samantha Edwards.
Glasgow's Commonwealth Games is one of the biggest events this year, and sponsors and brands are gearing up to launch activations to the world. Katie Deighton...
Events like the World Cup are not an everyday occurrence, so any brand activity must be well planned and relevant.
Brands marked the World Cup at home with authentic Brazilian experiences, sporting stunts and immersive activations.
McCoy's, Coca-Cola and Castrol used the 2014 Fifa World Cup to bring the brands to life in Brazil.
Event takes a look at some of the UK's sporting venues which are suitable for events.