Sponsorship specialist Generate launches events arm

The new division, Generate Events, will be lead by the newly appoited Sam Moqbel and aims to deliver strategic and engaging event solutions for brands.

Generate Events head of events Sam Moqbel
Generate Events head of events Sam Moqbel

Moqbel has more than ten years of experience in events for brands ranging from Coca Cola and Red Bull to Nike and Live Earth.

Parent company Generate Sponsorship's managing director Rupert Pratt said: "Having created the highly successful Drambuie Pursuit and Sanex Beach Soccer events, creating a dedicated events division was the natural next step for us."

Generate Events head of events Moqbel added: "I'm delighted to be joining such a creative and dynamic agency."

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