Sponsors reveal activity at BBC Gardeners' World Live

Wyevale Garden Centres and GreenThumb have revealed how they plan to activate their sponsorship of BBC Gardeners' World Live, which is taking place in June.

Wyevale Garden Centres and GreenThumb are sponsoring the event (@BBCGWLive)
Wyevale Garden Centres and GreenThumb are sponsoring the event (@BBCGWLive)

Lawn treatment brand GreenThumb is to run advice sessions and one-to-one lawncare clinics for visitors to the four day event (16-19 June) at the Birmingham NEC.

It will also be working with designer Pip Probert to devise a creative turf and floral centrepiece for the Floral Marquee - the show’s largest single feature.

Wyevale’s garden centre experts be constructing a large retail area in addition to their Kitchen Garden Café, where experts will be on hand to provide advice to visitors. The brand will also have a presence outside the NEC with a Show Garden.

The traditional rose garden will be created in collaboration with award-winning garden designer Alexandra Froggatt, and is to be inspired by the landscapes and gardens of Capability Brown.

Justine Noades, head of marketing, Wyevale Garden Centres, said: "We’re thrilled to be sponsors at BBC Gardeners’ World Live this year and are excited to build on a great experience in 2015. It’s a unique opportunity for us to showcase the pillars of our brand with inspiration, expertise, advise and retail, all within a live experience, at an event designed specifically with hands-on, practical gardeners in mind."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs