In the past two years she has helped secure leading brand clients including Tesco, MoneySupermarket, Jack Daniel’s and Hendrick's Gin.
In her new role, Hunter-Ekins will head up all senior client partnerships within the business and will be responsible for the company’s annual performance.
Alec Samways, previously CEO and managing partner at Splendid, will now take up the role of CEO and head of creative strategy. He will be responsible for the development of agency and client strategies.
Hunter-Ekins said: "Over the past eleven years I’ve seen Splendid Communications grow from a team of five to fifty and develop from a PR agency to an integrated one offering PR, search and social, experiential, creative design and business strategy for leading brands.
"I’m thrilled to have been part of it and I look forward to strengthening our offering even more over the coming years. I’ll continue to nurture our fantastic client relationships and ensure best in class, integrated work every step of the way."
Samways added: "Niki has been with Splendid Communications from near enough day one and she’s a real asset to the company, having played a huge part in the growth of the agency. The new move will allow me to focus on our creative offering and integrated business strategy. I am delighted to announce Niki’s promotion and I look forward to seeing where Niki takes the company this year."
Earlier this year Splendid Communications appointed Gavin Taylor as head of performance, in a bid to lead the way in the communications industry by adding enhanced digital performance expertise to its existing creative offering.
Taylor is responsible for growing the company’s digital performance capabilities and advancing the use of data to formulate SEO strategy, insights and measure campaign success, strengthening the agency’s integrated offering.
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