Speakers sign for XM Europe

XM Europe has confirmed the line-up of speakers at its Summer


Its two keynote speakers will be Reed Exhibition Companies (REC)

president Michael Breet and Volvo Ocean Race commercial director Anders


Breet will speak on what is needed to survive in the exhibition industry

while Lofgren will explain how Volvo re-branded the world ocean race in

a short period of time.

Other speakers at the event in Prague on 3-4 July include REC new

business director Howard Klein, Fresh RM's Lisa Tompkins and Messe

Frankfurt's Peter Korch. The event's theme is one-to-one marketing for

exhibition organisers.

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