Space targets teenagers for Nivea launch

Agency Space has teamed up with beauty brand Nivea to launch its Nivea Visage Young skincare range. A campaign that will run until 9 September is targeting teenage girls by offering 20 passes to a Nivea Visage Young Face Academy from 26-29 October.

Entrants have been logging on to a dedicated website to attend the academy, conceived and managed by Space. The girls will learn expert tips on skincare, make-up, fashion and hair. The four-day event will end with a graduation dinner.

Space also organised a Face Academy 2005 tour on behalf of Nivea, which visited five shopping centres during the summer offering product sampling and skincare consultations.

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