Southern Comfort looks to reinvigorate brand with London chicken trail

Southern Comfort is aiming to reinvigorate its brand of whiskey by returning to its New Orlean roots with a chicken trail, as part of London Cocktail Week (LCW).

Southern Comfort aims to reinvigorate brand with London chicken trail (c. UK Mobile Bars)
Southern Comfort aims to reinvigorate brand with London chicken trail (c. UK Mobile Bars)

Southern Comfort has partnered with Other Side Fried Chicken, a Brixton-based pop-up and is inviting guests to its ‘chicken stop’ throughout LCW where visitors will be able to sample a range of Southern Comfort cocktails, whilst being served a side of fried chicken.

Event manager Mark Woodward said: "We’re trying to reinvigorate the brand by mixing the brand’s New Orleans roots with southern fried chicken."

In addition to the chicken stop, and as a means of furthering the brand’s rejuvenation, Southern Comfort will be installing rickshaws at Liverpool Street Station to transport guests to London Cocktail Week. The rickshaws will be in place from 6-8 October. For the whole of October, guests are invited to take part in the brand’s ‘Chicken Trail’, during which five London restaurants are offering a chicken and Southern Comfort cocktail deal for £10.

In August last year Southern Comfort created its 19th Hole crazy golf experience at Boardmasters festival. The activation was delivered by agency Amplify, which had won the six-figure Southern Comfort account following a four-way pitch.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs