Sony stages showcase for yuletide lines

Sony's Christmas product range was unveiled to the consumer press at an all-day event in London on 3 July.

The electronics manufacturer took over a four-storey townhouse in Soho, which was dressed to reflect a typical Christmas scene from the Georgian era.

EMS Worldwide supplied a team of actors who performed a series of family-oriented vignettes that high-lighted the products' features. The objective was to convey that Sony makes products for all the family.

EMS Worldwide director David Beeching said: "It was not enough just to show the products. To understand their full value you need to know how they can be used."


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