Social Networking: Event awards - A year of triumphs

The revamped Event Awards will reflect a bouyant and exciting industry.

The Event Awards

Following the launch of the new-look magazine, the Event Awards is set to be bigger and better than ever before. Representing the live, creative and experiential disciplines, the redesigned awards are showcasing new categories to celebrate the achievements of the entire event industry.

Pick of the new categories includes the Green Award for those organisers who have made eco-friendly contributions to the event industry; Best International Event or Exhibition, open to agencies and organisers in all European countries who have produced events outside of the UK; Exhibition of the Year, looking at ROI, visitor interaction and a well-executed marketing campaign; Entertainment of the Year, for agencies, independent acts and artistes; and Caterer of the Year, providing an opportunity for culinary experts, both in house and external, to showcase their achievements.

After the success of last year's 10th anniversary ceremony at the Natural History Museum, this year's event will take place on 26 September at the London Hilton on Park Lane hotel and is set to house more than 600 key industry figures. For those who want to network - and party hard - there will also be an afterparty.

THE NEW CATEGORIES IN FULL:
- Bar, Nightclub or Blank Canvas Event Space of the Year
- Best Brand Activity at a Festival or Public Event
- Best International Event or Exhibition
- Caterer of the Year
- Creative Event of the Year
- Entertainment of the Year
- The Green Award
- Exhibition, Conference or
PURPOSE-BUILT EVENT VENUE OF THE YEAR
- Exhibition Organiser of the Year
- Most Effective Roadshow Activity of the Year
- Most Effective Sampling Activity of the Year
- Unique Visitor Attraction or Cultural Event of the Year

ON THE SPOT - HELEN HORTON, AWARDS DIRECTOR, HAYMARKET EVENTS

How has the merger of RSVP and Event affected the awards? It's great. It means everything for the event industry is now in one place, which I think will really benefit the awards. People won't be looking around for other events that are a better fit for them. This is the awards event for the whole industry, not just parts of it.

What will the judges be looking for? They will want to see tangible results that prove how effective an entry is. Those projects that stand out will showcase innovative thinking, design, creativity, impact and entertainment, and the judges will consider how a project performed and whether it met its objectives.

How do you move the awards on after the success of last year's ceremony at the Natural History Museum? First lesson of great events: never try and surpass what you've just done. Step sideways and look at the project from a different angle. We had a sold-out event in 2007, so this year we were looking for a venue that will comfortably seat more than 650. We also took on board feedback about the opportunity to network and party.

Why should the event industry attend these awards? It is a great opportunity to see what your peers are doing, get new ideas and see emerging talent. It is also a superb opportunity to raise the profile of a company's brand by entering and attending. The awards provide a great opportunity for guests to catch up with friends and colleagues while enjoying good food and wine. Fundamentally, it is a great night out.

- To enter go to www.eventawards.com. Closing date is 30 May.


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