Snow globe party venue planned for Horse Guards Parade

A huge 25m-diameter snow globe will be erected in London's Horse Guards Parade Ground in time for this year's festive party season.

Snow globe party venue planned for Horse Guards Parade
Snow globe party venue planned for Horse Guards Parade

Caterer Nomad Food and Design and agency Lemon Drop Events are behind the project, which opens late November until 22 December and will hold up to 2,000 people.

Party bookers will have the choice of two spaces to hire: a glass-fronted structure overlooking St James’s Park or in the globe itself, which will act like a 360 degree projection screen creating immersive environments such as snowy landscapes and starscapes.

David Stringer, commercial director at Nomad London, said the caterer will provide its signature dry ice cocktails and liquid nitrogen cooking for guests. "I have been involved in the Christmas Party market for almost 10 years and I am delighted to have the opportunity to take the offering to the next level," he said.

Laura Hussey, managing director of Lemon Drop Events, said she has long admired Nomad’s work and was "delighted" when they approached her with the concept.

"We love the juxtaposition of the classic architecture surrounding the Parade Ground and the ultra-modern temporary venue concept," she said. "We are very much looking forward to offering something completely unique to London on a site which will have drawn the attention of billions during the Olympics beach volleyball over the summer."

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