Snog's Yog-Yurt activation joins the summer festival circuit

Frozen yoghurt brand Snog has teamed up with ID Experiential to tour a series of music festivals across the UK.

Snog's Yog-Yurt will visit T in the Park this weekend (10-12 July)
Snog's Yog-Yurt will visit T in the Park this weekend (10-12 July)

The company has devised the ‘Yog-Yurt’, a bright pink pop-up where festival-goers can purchase the brand's frozen yoghurt, which it is pitching as an alternative to ice cream.

The tent also features a branded chill out zone where customers can consume their chilled treats, meanwhile a team of brand ambassadors are handing out samples of Snog’s original and passionfruit flavoured frozen yoghurt varieties to passers-by.

Snog launched its summer sampling tour at The British Summer Time festival in London’s Hyde Park, and it travelled to Wireless festival last weekend (3-5 July).

Still on the schedule is T in the Park this weekend (10-12 July), Latitude on 16-19 July and finally Bestival on 10-13 September. 

More: Snog opens psychedelic pop-up bus at Southbank Centre

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