Smyle to produce London Technology Week 2016 launch event

London & Partners (L&P) has appointed Smyle to create a launch event for London Technology Week 2016.

Smyle is to run the launch event for London Technology Week 2016
Smyle is to run the launch event for London Technology Week 2016
Taking place at The Yard in Shoreditch today (20 June), the event will tell the ‘London Convergence Story’ and will showcase the technologies transforming traditional industries such as fashion, healthcare, music and advertising.

Live installations from the world of Fashtech together with the latest innovations in technology from Imperial College London will be on show.

Matthew Margetson, creative director at Smyle, said: "Innovation, creativity and technology are Smyle’s key ingredients and what we use on a daily basis to create powerful brand experiences.

"Our work is all about harnessing technology in ways that add true value to live experiences and which provide intuitive ways to engage audiences."

Gordon Innes, CEO at L&P added: "London is a world leader in fashion, creative arts and design. When you combine this with the city’s growing technology sector, it is no surprise to see London at the centre of the fashion technology movement.

"We are also seeing traditional industries such as music, publishing and advertising disrupted by technology innovations.

"London is at the heart of this trend and London Technology Week provides a great platform to showcase our creative talent and demonstrate why London is leading the way for the development of convergence technologies."

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