Smyle is delighted by massive work boost

Agency Smyle has reported that business for the first six months of the year has surpassed the £1m mark that it achieved during 2004.

Agency Smyle has reported that business for the first six months of the year has surpassed the £1m mark that it achieved during 2004. The milestone was announced after the Hertfordshire-based events company secured several high-profile wins for events due to take place in November. Smyle will produce a Pac-man 25th anniversary party for its creator Namco on 18 November. A European-wide tournament is culminating with the event, which will feature finalists from the UK, France, Germany, Greece and the Netherlands, competing on limited-edition machines at the Namco Station arcade in London’s County Hall. Smyle has also beaten US-based event agency The Special Event Company to stage a charity evening for Chelsea footballer Frank Lampard’s Teenage Cancer Trust, with clothing retailer Karen Millen. The £5,000-a-table event will take place at Billingsgate on 20 November. Smyle director Rick Stainton said: “It has been a stunning year to date. Repeat business from loyal clients alongside numerous new business wins via competitive pitches are ensuring that the company’s long-term mission is on track.” In the summer, Smyle produced the wedding of model Jodie Kidd to internet entrepreneur Aidan Butler at St Peter’s Church Twineham, in West Sussex, which was followed by a reception at the All England Jumping Course at Hickstead Showground. The agency also delivered a summer family fun-day for almost 1,000 guests for automotive giant Bosch. The event, designed to raise awareness of a new internal human resource programme, took place at Chenies Manor, Bucks, in September.

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