Smyle on course for another PGA triumph as Simply Red signs up

Smyle has secured Simply Red as the headline act for this year’s BMW PGA Championship, after winning the contract for the third consecutive year to manage and produce the event.

Smyle has secured Mick Hucknall as the headline act for this year’s BMW PGA Championship, after winning the contract for the third consecutive year to manage and produce the event. Selected by BMW UK to run the event, which takes place at the Wentworth Club in Surrey from 22-25 May, Smyle is aiming to make it even better this year. “We are pleased to be working with Smyle again on this project; we are confident it will be the best yet,” said BMW UK marketing events manager Amanda Jones. Under the guidance of Smyle, previous live performances have included Ronan Keating and INXS.

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