The bar, in association with Smirnoff, will offer customers the chance to enjoy the thrill of drinking cocktails in an arctic environment, where the walls, tables and sculptures glisten with ice.
This year there are two bars and included in the price is a complimentary cocktail, served in an ice glass. A range of alcoholic and non-alcoholic drinks are available from the festive cocktails menu.
On arrival customers will be handed a cosy winter cloak and gloves before entering the sub-zero environment.
Bar Ice sessions are 20 minutes long with adult tickets starting from £14.
In August, Smirnoff Cider marked its UK launch with a pink tractor sampling tour around central London.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.