The house will feature a MixMag Lab, where visitors can get up close and personal with DJs and mix some of their own drinks at the bar. Smirnoff wiill also be showcasing its new brand, Smirnoff Ice Double Black with guarana.
Creamfields is also launching a new 'pamper street' collective this year, which will offer festival goers a range of themed treatments, including hair salons and nail bars from Mexico, spiritual cleansing from the Caribbean and Middle Eastern wet shave barber shops.
The festival takes place over the August bank hoilday weekend, from the 25-28 August.
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