Smirnoff Cider launches with pink tractor London tour

Smirnoff Cider is marking its UK launch with a pink tractor sampling tour around central London today.

The new Smirnoff Cider drink has launched in the UK with a pink tractor sampling tour in London
The new Smirnoff Cider drink has launched in the UK with a pink tractor sampling tour in London

The #SmirnoffTractor sampling activation will run for two days and will offer people the chance to win up to ten cases of Smirnoff Cider if they take a selfie with the branded tractor and share it on their social media channels. 

Consumers can also sample the ice cold drink with friends, as the Smirnoff tractor will arrive at Broadway Market, London Fields at 5pm today, and at Spitalfields Market from 4.30pm tomorrow (26 August).

Smirnoff Cider is a new alcoholic drink that combines Smirnoff vodka with fruit flavours in a stylish bottle. 

Chris Laidlaw, marketing manager for Smirnoff Europe, said: "Pioneering a clash of two prominent categories, we’re taking cider to the next level with vodka and two distinct flavours. We can’t wait for the public to come down to Broadway Market and Spitalfields, and join us in tasting our contemporary new take on cider."

Last year Smirnoff teamed up with Mixmag to deliver weekly music events.

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