Smirnoff celebrates power of music

Vodka brand Smirnoff is hosting a party highlighting how the power of music can bring people and cultures together.

Smirnoff: diverse and inclusive music event
Smirnoff: diverse and inclusive music event

The Open House event is focuses on the idea of removing borders and champions the fact that different cultures can both influence and shape today's arts world. 

Taking place tonight (1 December) at the Bussey Building in Peckham, London and in collaboration with Thump, the electronic music and culture channel from Vice, Open House aims to celebrate diverse and inclusive music and will feature sets from Mala and Silkie. 

The event is part of Smirnoff's 'We're Open Campaign' which so far this year has featured the dynamite skills of Deaf Dance Teacher Chris Fonseca and Nadia Tehran, who embodies the notion of Borderless Music both in her diverse background and musical outlook.

This year, Smirnoff has joined forces with Winter Wonderland in London's Hyde Park for its Bar Ice. Smirnoff also hosted the LGBT festival Winter Pride in south London, which took place in January. 

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