Smart teams up with Disturbing London for Tinie Tempah event

Smart is set to deliver an exclusive screening and party featuring performances by artists such as Tinie Tempah in London's Shoreditch tomorrow (15 October).

The event forms part of Smart's collaboration with Disturbing London
The event forms part of Smart's collaboration with Disturbing London

The Smart Disturbs London event, which forms part of the brand’s collaboration with record company Disturbing London, will also include performances by DJ Charlesy, Siobhan Bell and Mike Skinner.

The partnership with Disturbing London kicked off earlier in the year, to promote the launch of Smart's new four-seater model known as the Forfour.

Disturbing London has transported the new model to a range of events both within the UK and abroad over the summer, creating a film for each along the way.

The online media, which is available for viewing via Smart's YouTube channel, provides consumers with a behind-the-scenes look at each of the star-studded events, with the final documentary to be shown on Thursday. 

A Smart spokesperson told Event: "The collaboration puts Smart, and in particular the Smart Forfour, in front of an audience that may not previously have considered the brand. The series of films gave us the chance to demonstrate the appeal, practicality and the versatility of the new Smart Forfour showing just how much fun it is to drive.

"They took Smart to Ibiza, as the perfect vehicle to support Tinie Tempah’s residency at the Hard Rock Hotel: Smart Disturbs Ibiza. DJ Charlesy used a Smart Forfour to carry his DJ equipment the length and breadth of the UK during the festival season: Smart Disturbs Festivals, and Tinie Tempah arrived in style at some of the coolest catwalk shows in a Smart Forfour during London Collections Men: Smart Disturbs Fashion."

PrettyGreen has contributed to the organisation and PR of the upcoming event alongside Disturbing London, and the agency handles communications for the automotive brand. Havas SE Cake is handling the event production.

Smart recently executed a shrinking car stunt in Lisbon, Portugal to highlight the Fourtwo model's ability to fit into small spaces. 

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