Sledge welcomes robot pole dancers to Nokia's Village Underground party: pics

Working on behalf of Nokia, digital agency Hyper London appointed Sledge to create a party for winners of Push, a campaign for the mobile giant's N900 model.

Sledge throws Nokia party at Village Underground: pics
Sledge throws Nokia party at Village Underground: pics

Sledge, which won the work following a three-way pitch, created sections for each of the five Push winners to demonstrate their 'hacks'.

Each winner's area had a film playing, highlighting their efforts to create applications that take advantage of the open source software in the N900 handset.

Team members were on hand to answer questions from press and other guests as they demonstrated their ideas.

For pictures from Sledge's Nokia N900 event for Hyper London at Village Underground, Shoreditch, click here.

Elsewhere, Nokia commissioned artist Giles Walker, a robotics designer and builder, to create a new installation. Guests sent text messages to his specially built robot to trigger a reaction in the environment surrounding it. Light and smoke effects were created whilst LEDs in the robot's eyes lit up and its head was able to spin.

Giles' other work, including robotic pole dancers and a robotic DJ with a CCTV head, was also on display.

Sledge organised the music, film, lighting, food and open bar for the guest list of 150 industry professionals.
"We appointed Sledge because they showed a thorough understanding of our objectives and offered a really creative solution. The night went beyond our expectations and we are looking forward to working with Sledge again in the future," said Hyper London producer Mat Dobson.

Sledge CEO Nic Cooper added: "This event is a great example of the trend we are starting to witness where digital and experiential are being completely fused. The venue is highly versatile and flexible which allows us to adapted it to create an inspiring, creatively lit space for this 'underground' party "

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