Sledge eyes global offices for Rio 2016

Robert Kenward has been appointed by brand experience agency Sledge to the newly created role of commercial director and has been tasked with developing the company's offering in Brazil, the UK and the UAE.

Sledge hires Robert Kenward as commercial director
Sledge hires Robert Kenward as commercial director

Sledge is to open offices in Rio de Janeiro, Brazil, to service two clients ahead of the 2016 Olympics, as well as some additional work in 2015. Managing director Laura Capell has said the agency is currently looking for offices in the region, with plans to open an office next year. 

This follows Sledge's expansion into the UAE this summer with the opening of an office in Dubai.

To develop the agency's offering in the UK, the UAE and Brazil, Sledge has hired Kenward as commercial director, who joins after four years at MCM Creative Group.

Capell told Event: "Over the last few years, we have been focused on ensuring our offering to clients is industry-leading and we have now reached the point where we want to ensure everyone knows about it.

"The role of commercial director will give us the platform to really focus on our sales and marketing efforts. Robert will be integral to developing our offering in the UK, the UAE and Brazil."

Kenward added: "My role is to focus on marketing and growing the business, as well as Sledge's brand positioning in the marketplace I learned a lot at MCM and I'm proud of my achievements there. I was attracted to Sledge because it is a well respected agency delivering a breadth of work, not only on the experiential corporate events side, but also above-the-line campaigns. I was looking for a new challenge, to take a step up and to take more ownership in my next role."

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